Archive for November, 2009

Meatless Monday #11: Pumpkin Risotto November 30th, 2009

This was part of our Thanksgiving dinner.  It makes way too much for 2 people – you may want to halve the recipe.

Sautee 1/2 an onion in some olive oil.  Once the onion is soft, add 2 cups of dry risotto (arborio rice).  Mix with the onion and olive oil.  Slowly add 1 cup of white wine.  Once all wine is absorbed, slowly add 4 cups of vegetable broth (add about 1/2 cup at a time, allowing the rice to absorb the broth before adding more).  Finally, add 1 can of pumpkin, 1 teaspoon of nutmeg, 2 tablespoons of margarine or butter, and (optional) 1 tablespoon of fresh, chopped basil. 

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Masters of Marketing November 28th, 2009

The deep, dark secret of American agriculture is that there is way too much food available: 3,900 calories per day for every man, woman, and child in the country.  The average adult needs barely over half that and children much less.  And this substantial excess is at the high end compared to other industrialized countries.

Then why do we keep producing more?  Most food companies are publicly traded companies, required to file quarterly reports with Wall Street, which not only demands profits, but also demands growth.  It is not enough for Kraft foods to just earn $32 billion in sales.  If they want stock prices to rise, they must increase sales by a sizable percentage nearly every 90 days.  They must sell more, and then more, and then even more.  (In this kind of investment economy, weight gain is just collateral damage.)

But how do they sell more (and more and more)?  Food marketing strategists have literally changed social patterns.  It is now socially acceptable to eat more food, to consume gigantic portions, to eat more often, to snack all day and eat at midnight, and to eat in more places like the car, or the mall, or the library.  These are recent changes (which, not so coincidentally, exactly parallel the rise in obesity). 

If you did not notice the changes in these social norms, or even welcomed them, that is because the marketing methods worked exactly as they were supposed to.  Once you do start noticing, start thinking critically about what’s happened, the food scene looks quite different and making choices become easier.  Your choices become informed. 

Food marketing practices are unlikely to change (especially because money is involved), so it is entirely up to you to see through the propaganda and make intelligent choices about what you eat.  In a society where an astonishing 60 percent of American adults weigh more than what is considered healthy, clearly this is not an easy thing to do.

How did this happen?  They got us while we were young.  Twenty-five years ago, only a few American companies marketed to children: Disney, McDonald’s, toys, candy, and cereal.  Today, children are targeted by clothing stores, restaurant chains, cell phones companies, even automobile and oil companies.  The explosion in children’s advertising happened during the 1980’s when working parents, who felt guilty about not spending enough time with their children, started spending more money on them instead.  And marketers picked up on it, fast. 

It is a brilliant marketing strategy that increases not only current, but future consumption.  Nostalgic childhood purchases will lead to lifetime brand loyalty.  Parents will purchase for their kids what they had as a kid, and the cycle continues.  Research shows that a person’s brand loyalty can start as early as age 2 and market research has found that children often recognize brand logos before they can even recognize their own name. 

In 1978, the Federal Trade Commission (FTC) tried to ban all TV ads directed towards children under 7 years old because multiple studies found that young children often could not tell the difference between TV programming and TV advertising.  They typical American child now spends 21 hours a week watching TV (that’s 1.5 months of TV per year, which does NOT include time spent watching DVDs, playing video games, or computer time).  Outside of school, the typical American child spends more time watching TV than any other activity except sleeping.  During the course of one year, a child watches more than 30,000 TV commercials.

Ok, so I sort-of digressed from the point, so my point is that the food marketers know what they’re doing and they’ve done it extremely well, creating a nation of obese, uninformed, eating machines.  All in the name of profit.
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Breakfast: An apple
Lunch: Tofu stir-fry
Dinner: Cheese enchiladas and homemade guacamole

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Gentle Thanksgiving November 27th, 2009

Thanksgiving 1

There were only 2 of us, so it wasn’t elaborate, but it sure was delicious.  We had pumpkin risotto, caramelized brussels sprouts, mashed potatoes, and biscuits, with some great wine and pumpkin pie for dessert.

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Thanksgiving Day (dis)Grace November 25th, 2009

PETA (People for the Ethical Treatment of Animals) is known for pushing the limits. PETA created this TV ad to be aired during this year’s Macy’s Thanksgiving Day parade, but NBC will not allow it to air.

According to PETA’s blog, “When we first submitted our newest commercial to NBC in the hopes of running it during the Macy’s Thanksgiving Day Parade, the station asked us to give more information about the cruelty behind turkey slaughter to back up the statements made in the ad. But even after we sent the network this New York Times article chronicling the grisly facts about turkey factory farming, it nixed the ad, claiming that “this commercial does not meet NBC Universal standards.” ”

PS- Read that article.

 

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Breakfast: A donut (only because someone brought a box of them to the office)
Lunch: Healthy Choice pumpkin ravioli
Dinner: Went to The Melting Pot for “Teacher Appreciation Day” (yes, my one-night-a-week class at Northern VA Community College counts)!  The veggie platter there is awesome, with ravioli, eggplant, portabello mushroom, artichoke hearts, asparagus, and tofu.  (Plus, it’s more food than the meat plate!)

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Top 10 Reasons To Not Eat Turkeys November 24th, 2009

From GoVeg.com

Pardon me, pilgrim! This Thanksgiving, how about ditching the dead bird? These beautiful, inquisitive, intelligent birds endure lives of suffering and painful deaths. Here are 10 good reasons to carve out a new tradition by flocking to vegetarian entrées, along with some scrumptious holiday cooking tips and recipes—thankfully, none of them require stuffing food up anyone’s behind.

1. They’re Begging Your Pardon
Turkeys are “smart animals with personality and character, and keen awareness of their surroundings,” Oregon State University poultry scientist Tom Savage says. Turkeys are social, playful birds who enjoy the company of others. They relish having their feathers stroked and like to chirp, cluck, and gobble along to their favorite tunes. Anyone who spends time with them at farm sanctuaries quickly learns that turkeys are as varied in personality as dogs and cats. The president “pardons” a turkey every year—can’t you pardon one too? Learn more about turkeys.

2. Get Rid of Your Wattle
Turkey flesh is brimming with fat. Just one homemade patty of ground, cooked turkey meat contains a whopping 244 mg of cholesterol, and half of its calories come from fat. Research has shown that vegetarians are 50 percent less likely to develop heart disease, and they have 40 percent of the cancer rate of meat-eaters. Plus, meat-eaters are nine times more likely to be obese than vegans are. Learn more about animal products and your health.

3. Can You Spell ‘Pandemic’?
Experts are warning that a virulent new strain of bird flu could spread to human beings and kill millions of Americans. The current administration is trying to deal with the problem, but experts warn that current factory-farm conditions, in which turkeys are drugged up and bred to grow so quickly they can barely walk, are a prescription for disease outbreaks. Eating a turkey carcass contaminated with bird flu could kill you, and currently available drugs might not work. Cooking should kill the virus, but it could be left behind on cutting boards and utensils and spread through something else you’re eating. Learn more about bird flu.

4. Recall Process Doesn’t Fly
The U.S. government is the only government in the Western world that does not have the power to recall contaminated animal products. Instead, American consumers must trust the profit-hungry meat, dairy, and egg industries to decide when recalls are necessary. Dan Glickman, secretary of agriculture under President Bill Clinton, explained that this limit on the U.S. Department of Agriculture’s (USDA) power to protect consumers from tainted animal products is “one of the biggest loopholes out there.” There are all sorts of killer bacteria found in turkey flesh, including salmonella and campylobacter. The Center for Science in the Public Interest found that 28 percent of fresh turkeys were contaminated with bacteria, primarily with campylobacter, for which the USDA does not even require testing. Learn more about meat contamination.

5. Let the Turkeys Give Thanks!
Let’s face it: If you’re eating a turkey, that’s a corpse you’ve got there on the table, and if you don’t eat it quickly enough, it will decompose. Is that really what we want as the centerpiece of a holiday meal: an animal’s dead and decaying carcass? Thanksgiving is a time to take stock of our lives and give thanks for all that we have, so why not let the turkeys give thanks too? Learn more about what happens to turkeys on factory farms.

6. Want Stuffing With Your Supergerms?
Dosing turkeys with antibiotics to stimulate their growth and to keep them alive in filthy, disease-ridden conditions that would otherwise kill them poses even more risks for people who eat them. Leading health organizations—including the World Health Organization, the American Medical Association, and the American Public Health Association—have warned that by giving powerful drugs (via animal products) to humans who are not sick, the farmed-animal industry is creating possible long-term risks to human health and will spread antibiotic-resistant supergerms. That’s why the use of drugs to promote growth in animals used for food has been banned for many years in Europe. Learn more about antibiotics used in animal products.

7. Without a Wing and a Prayer
On factory farms, turkeys live for months in sheds where they are packed so tightly that flapping a wing or stretching a leg is nearly impossible. They stand in waste, and urine and ammonia fumes burn their eyes and lungs. At the slaughterhouse, turkeys have their throats slit while they are still conscious. Those who miss the automated knife are scalded to death in the defeathering tank. Learn more about the cruelty endured by turkeys.

8. Foul Farming
Anyone who has driven by a farm has probably smelled it first from a mile away. Turkeys and other animals raised for food produce 130 times as much excrement as the entire U.S. human population—all without the benefit of waste treatment systems. There are no federal guidelines to regulate how factory farms treat, store, and dispose of the trillions of pounds of concentrated, untreated animal excrement that they produce each year. Learn more about how factory farming damages the environment.

9. Blood, Sweat, and Fear
Killing animals is inherently dangerous work, but the fast line speeds, the dirty, slippery killing floors, and the lack of training make animal-processing plants some of the most dangerous places to work in America today. The industry has refused to slow down the lines or buy appropriate safety gear because these changes could cut into companies’ bottom lines. In its 185-page exposé on worker exploitation by the farmed-animal industry, “Blood, Sweat, and Fear: Workers’ Rights in U.S. Meat and Poultry Plants,” Human Rights Watch explains, ‘These are not occasional lapses by employers paying insufficient attention to modern human resources management policies. These are systematic human rights violations embedded in meat and poultry industry employment.” Learn why Human Rights Watch calls meat-packing “the most dangerous factory job in America.”

10. A Cornucopia of Turkey Alternatives
Give up the giblets and carve out a new tradition this Thanksgiving—Tofurky Roast and UnTurkey, savory soy- and wheat-based roasts with stuffing and gravy or oven-roasted, peppered, hickory-smoked, or cranberry- and stuffing-flavored Tofurky Deli Slices. Give animals and yourself something to be really thankful for this year: Order a free vegetarian starter kit full of tasty recipes and celebrity features today!

Fabulous Turkey-Free Thanksgiving Recipes

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Housekeeping November 23rd, 2009

Double-post today for 2 quick announcements…

I recently switched my rss feed to feedburner (you may have noticed the change in my “Subscribe” button to the right & the new ability to subscribe via email).  I was just notified that with the switch, pictures were no longer showing up in my feed.  Rest assured, I have fixed this problem, so subscribe away!

On a more exciting note, I just want to mention that Powered By Produce was added to Meatless Monday’s list of Blogs Growing the Movement.  I am honored to be featured on their site amongst so many talented bloggers.  Check out these blogs, as well as the Meatless Monday site itself, for lots of delicious meatless recipes.


 

Meatless Monday #10: Broccoli, Rice & Cheese Casserole November 23rd, 2009

We went to our friends’ annual Thanksgiving Potluck on Sunday.  There are a few vegetarians in our pack, so alongside the turkey there was also a tofurkey :)

We brought Ed’s mom’s broccoli, rice & cheese casserole and jalapeno bread.  I’m only posting the casserole recipe here because although the bread was fantastic, it was made from a mix (which can be bought here).

The casserole:
Cook 1 cup of rice
Thaw 1 package of frozen broccoli (either florets or chopped, your choice)
Mix rice & broccoli with:
1 can cream of mushroom soup
1 can cream of broccoli soup
1 can cheese soup
Optional: add some chopped bell peppers and/or onion.  We added some green bell pepper.
Top casserole with 1 package of shredded cheddar cheese and bake at 350 for 20 mins.

Unfortunately I do not have a picture because we were in such a hurry to get to the dinner, but I can tell you that it was one of the two dishes that was completely finished at the end of the dinner (along with the mashed potatoes).

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Meet Your Meat: Turkeys November 19th, 2009

I have to admit, I had no clue who Shirley Jones was. After googling her, I found out that she played the mom on The Partridge Family (hence her cheese-ball reference to partridges at the start of the clip). No matter who she is, she gives an excellent description of the lives of factory-farmed turkeys.

What always disturbs me about these videos, besides the blatent abuse, is the fact that people are eating these sickly, diseased-looking animals. I mean, their feathers are falling out, they have open wounds, they are flapping around on the ground unable to stand up. If I were to eat meat, I certainly wouldn’t want it to look like that! Gross.
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Breakfast: Cereal with soy milk
Lunch: Amy’s Black Bean & Vegetable Enchiladas
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Dinner: Soy Chorizo tacos with cilantro and salsa verde

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Let’s Talk Turkey November 17th, 2009

In the spirit of the upcoming holiday, let’s talk turkey.

President George Washington declared Thanksgiving a national holiday in 1789 with these words, “Thanksgiving is a time to rediscover the spiritual being within and draw strength from our founders and political zealots whose prolific faith has created a nation that we as well as our progeny will be proud of.”

Our founders were a group of men who desired to establish a land of free thinkers.  They believed in “the freedom of the soul to choose between what is right and what is wrong.”  At Thanksgiving, we are encouraged “draw strength from” these beliefs.

Thanksgiving is also a time of reflection, a time to “rediscover the spiritual being within.”  It is a time to be thankful for health, family, freedom, and life.

(By now, you should guess where I’m going with this… this ain’t no history lesson.)

The spirit of this holiday is blatantly betrayed by the abusing and killing of millions of innocent birds.  This Thanksgiving, consider not eating turkey.  There, I said it.

Sure, you might get asked some questions (my brief thoughts on that here, point #2), but you’ll embrace the true spirit of the holiday by celebrating life.  Yes, it’s tradition, but Thanksgiving is so much more than turkey.  Make your Thanksgiving about the family, the friends, and the giving thanks, not about the meat. 

If you’re Thanksgiving meals are anything like my family’s there will be more than plenty to eat if you simply leave the turkey off your plate.  Load up on mashed potatoes, green beans, broccoli, sweet potato casserole, cranberry sauce, rolls, stuffing (if it’s meatless), and of course, pumpkin and pecan pie! 

Or, offer to make a vegetarian dish.  Here are 10 delicious vegetarian Thanksgiving suggestions.

And, if you’re really feeling inspired, you can even adopt a turkey this Thanksgiving.  Instead of paying for that Butterball, save a life!
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Breakfast: Trail mix
Lunch: Spinach ravioli
Dinner: Veggie stir fry & veggie egg rolls

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Meatless Monday #9: Falafel Pita November 16th, 2009

No, not talking about homemade falafel here – no time for that (especially when I had to work both Saturday & Sunday this weekend because of a big deadline… ugh.)

I stuffed my pita with Veggie Patch’s falafel balls, hummus, homemade tabouleh (parsley, tomato, onion and lemon juice), cucumber slices, and olives.

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Served with homemade fries made with blue potatoes – my favorite.

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