“Your life does matter. It always matters whether you reach out in friendship or lash out in anger. It always matters whether you live with compassion and awareness or whether you succumb to distractions and trivia. It always matters how you treat other people, how you treat animals, and how you treat yourself. It always matters what you do. It always matters what you say. And it always matters what you eat.”
— John Robbins, The Food Revolution: How Your Diet Can Help Save Your Life and Our World
John Robbins is the only son of the founder of the Baskin-Robbins ice cream empire, but he chose to walk away from Baskin-Robbins and the immense wealth it represented to “…pursue the deeper American Dream…the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem.”
Be sure to also watch this short video of John Robbins discussing what he believes is wrong with eating animals.
